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The Evolution of WhatsApp as a Business & Marketing Tool
Communication has evolved so much in the last two decades. If you are someone from the 90s or before, you have already witnessed the rise and fall of many big names. This includes companies in the communication domain as well. While very few remained in the game with well planned self evolution. WhatsApp Business is such an example.
WhatsApp has now come forward with features that enable businesses to market their products and services directly through personal messages. When the leading messaging application comes up with such marketing features, businesses can reach their targeted customers with ease.
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Popular WhatsApp
WhatsApp is undoubtedly the most popular private messaging application. End to end encryption is the major factor that helped them to attain this popularity. WhatsApp users can send messages for free regardless of the word count, the content type, and the number of contacts and enjoy other free messaging services.
However, using an ordinary WhatsApp account for marketing purposes can put you in trouble. So let’s save the words discussing WA Business Account and WA Business API with which you can establish a system to communicate with customers directly.
WhatsApp Business Account for Smaller Businesses
Business & marketing using the most popular messaging platform can be highly effective and efficient in conversions. WA Business Account is the tool you need to do business using the WA Business Platform to communicate directly with your customers.
There are two types of WA Business Accounts, the default business account, and an official business account, denoted by the green checkmark badge in the business’ profile and chat thread headers.
WA Business was released in 2018 and is specially designed for small businesses to let people use two accounts on the same phone without having to use another standard WhatsApp account. Employees can easily identify which app is for their personal use and which one is for business purposes since WA Business has a different logo.
WA Business also comes with the “Quick Reply” feature, which lets people send predefined replies regarding frequently asked questions. Besides “Quick Reply,” WA Business also comes with the capability to send greeting messages and away messages, to label conversations, and others features.
Many companies are enticed to use WA Business since it allows them to send messages directly to their clients’ devices, professionally and free of charge, as long as they have an internet connection.
With WhatsApp’s popularity outside the business sector, it made the app desirable for companies, particularly the ability to send free messages directly to their clients’ devices, as long as they’re connected to the internet.
WhatApp Business API for Larger Businesses
So, why is WhatsApp Business API important when you have a WhatApp Business Account? WhatsApp Business API is specifically made for larger companies. It allows the communication company with the customers all over the world, allowing it to connect with its clients around the globe.
The WhatsApp Business API is designed to handle a large volume of messages, which the WhatsApp Business App can no longer handle. It can only be used on one device by one user, which is severely limiting for more prominent companies. The standard business app is also limited in terms of automation.
WhatsApp Business API with developing capabilities allows companies to connect the API with their WhatsApp Business Solution or their WhatsApp CRM. Unlike the app, the API can also support an unlimited number of users and devices.
Companies can also use the API to send notifications to their clients. Note, though, that for APIs, creating an account first requires approval, the messages must be responded to within 24 hours, and that Template Messages require pre-approval from WhatsApp before being sent.
Make the Maximum Out of WhatsApp’s Popularity
WhatsApp is evolving to make your businesses better. WhatsApp Business app and WhatsApp Business API are the results of this grand evolution. The Business API is more robust than the standard business application and is more useful to more prominent companies than the latter. Whatsnapper is a platform that enables you to do the same with all supporting services included.