WhatsApp Business Descritption: 9 Highly Effective Tips For You

Recently WhatsApp Business has evolved to be a powerful tool that can help businesses connect with customers in a more personal and convenient way. One of the most important aspects of it is to have a compelling Whatsapp Business description. 

A business description is the information in the form of text that appears below your business name and phone number. This is actually a great opportunity to tell your potential customers about your business. You can also express how you want your customers to see your brand and connect with it. 

9 Tips for Effective WhatsApp Business Description

While planning for a WhatApp Business description, you need to take care of a few things. Following are some of the major steps involved in setting up an effective description for your WhatsApp Business profile.

• Make it crisp
• Use keywords
• Include USPs
• Be creative
• Include call to action
• Avoid passive voice
• Use power words
• Use compelling sentences
• Check before publishing

Make it Crisp

When it comes to WhatsApp business description, you have less time to impress. Your business description should be clear, concise and easy to read. Avoid using jargon or overly technical terms that your customers might not understand.

Include USPs

Your business should have their own unique selling propositions. What makes your business different from the competition? What are your strengths? Be sure to highlight these in your business description.

Use Keywords

Keywords are not just for website contents and blogs. WhatsApp business description also needs When people search for businesses on WhatsApp, they’ll use keywords that are relevant to their needs. Be sure to include relevant keywords in your business description so that people can find you when they’re looking for what you offer.

Include call to action

Conversions is the basic step of any type of marketing. A call to action will help you make conversions easier. Tell people what you want them to do after they read your business description. Do you want them to visit your website? Call you? Book an appointment? Make sure your call to action is clear and easy to understand.

Be creative

Being fun and creative will help you connect to your customers with ease. Needless to say, this  approach should be according to your domain of business. Emojis can be a great way to add personality and interest to your business description. Just be sure to use them sparingly and in a way that’s relevant to your business.

Avoid Passive Voice

Passive voice can make your descriptions sound dull and less engaging. Opt for an active voice to make your content more lively and impactful. For example, instead of saying “Products are offered by our store,” say “Our store offers a wide range of products.”

Use Power Words

Power words add strength and emotion to your descriptions, capturing the attention of your audience. Incorporate words like “exclusive,” “limited edition,” “innovative,” or “irresistible” to create a sense of urgency and excitement. For instance, “Discover our exclusive collection of handcrafted jewelry for a touch of elegance.”

Use Compelling Sentences

Craft concise and compelling sentences that grab the reader’s attention and leave a lasting impression. Highlight the unique features or benefits of your product or service. For example, “Experience the ultimate thrill with our adrenaline-pumping adventure tours” or “Indulge in our gourmet desserts, crafted to tantalize your taste buds.”

Check Before Publishing

Before hitting the publish button, carefully review your description for any errors or inconsistencies. Check for spelling, grammar, and punctuation mistakes. Ensure that the information provided is accurate and up to date. A well-polished and error-free description enhances your professionalism and builds trust with your audience.

5 Examples of Effective WhatsApp Business Descriptions

“We’re a team of wedding photographers who capture the beauty of your special day. We’ll document and present your wedding from start to finish, so you can relive your memories for years to come.”

“We’re a local bakery that’s been serving the community for over 20 years. We offer a wide variety of delicious baked goods, including cakes, cookies, pies, and pastries. We also offer catering services for special events.”

“We’re a small business that specializes in custom-made furniture. We work with you to create pieces that are both beautiful and functional. We use only the highest quality materials and craftsmanship and we’re committed to providing our customers with the best possible experience.”

“We’re a pet grooming salon that offers a full range of services for dogs and cats. We’ll leave your furry friends looking and feeling their best. We also offer dog walking and pet sitting services.”

“We do personal fitness training to help people reach their fitness goals. We offer one-on-one training, group classes and online coaching. We’re committed to helping our clients reach their full potential. Contact us now.”

Well Designed Description Converts Well

Being the most popular messaging platform, WhatsApp is a great tool to connect. With well defined and crisp WhatsApp Business description, you can attract more users to your business. All tips mentioned may not be suitable for all the businesses. However, using them appropriately can gain you good business.