Being a company with multiple social media platforms, Meta has distributed WhatsApp Business features all over them. Instagram is no different. As the popularity shifts from Facebook to Instagram, the way Meta uses WhatsApp business is also shifting.
What is Click-to-Chat?
Instagram being a powerful platform, businesses can use it to connect with customers way more effectively. But with over 1 billion active users, it can be difficult to stand out from the crowd. That’s where the WhatsApp click-to-chat button comes in.
The WhatsApp click-to-chat button is a simple way to give your customers the option to contact you directly through WhatsApp. This is a great way to improve customer engagement and provide a more personal touch.
Why WhatsApp Click-to-Chat Button?
Imagine the convenience of having a direct line of communication between your brand and potential customers. With the WhatsApp Click-to-Chat Button, you can make this dream a reality. This feature allows Instagram users to initiate a WhatsApp conversation with your business in a single click. No more copying and pasting phone numbers or dealing with complex contact forms – just instant and effortless communication!
How to Setup Click-to-Chat Button?
To add a WhatsApp click-to-chat button to your Instagram profile, you’ll need to have a WhatsApp Business account. Once you have a WhatsApp Business account, you can follow these steps:
- Go to your Instagram profile and click “Edit Profile.”
- In the “Contact” section, enter your WhatsApp Business phone number.
- Select the “Call or Text” option and click “Add.”
- In the “Text” field, enter the following text: “Click here to chat with us on WhatsApp.”
- Click “Save.”
Once you’ve saved your changes, you’ll see a WhatsApp click-to-chat button appear on your Instagram profile. When a user clicks on the button, they’ll be taken directly to a WhatsApp chat with your business.
What Can Click-to-Chat Do to Your Business?
The WhatsApp click-to-chat button is a great way to:
- Improve customer engagement
- Provide a more personal touch
- Make it easy for customers to get in touch with you
- Increase sales
If you’re not already using the WhatsApp click-to-chat button on your Instagram profile, You are missing out on one of the super useful WhatsApp Business features. It’s a simple way to boost customer engagement and improve your business.
Here are some additional tips for using the WhatsApp click-to-chat button
- Make sure your WhatsApp Business account is set up correctly. This includes adding your business name, profile photo, and a brief description.
- Use a clear and concise message in the “Text” field. This will let users know what they can expect when they click on the button.
- Promote the WhatsApp click-to-chat button on your other social media channels. This will help to drive more traffic to your Instagram profile.
- I hope this blog post has convinced you to give the WhatsApp click-to-chat button a try. It’s a simple way to improve customer engagement and boost your business.
Connect More with Click-to-Chat
With the appeal of Instagram and popularity of WhatsApp combined together, click-to-chat becomes a superpower that converts well.
If you’re looking for more comprehensive Whatsapp Business features like click-to-chat, I encourage you to check out our WhatsApp for Business service Whatsnapper. Along with setting up attractive profiles across all the platforms of Meta, we offer a variety of features that can help you to improve your customer service, increase sales, and grow your business.